In a new study from the Economist Intelligence Unit on healthcare provision for an ageing population, supported by Pfizer, the overwhelming majority of health professionals surveyed (80%) express their concern about how they will be treated when they grow old. They are sceptical that current policies to address demographic shift caused by an ageing population are comprehensive, realistic or sufficiently funded to address future demand. Based on responses from more than 1,000 healthcare professionals across Europe and interviews with 22 international experts on ageing, the report, entitled A New Vision for Old Age: Rethinking Health Policy for Europe’s Ageing Society, concludes that there is an urgent need to rethink the way healthcare is provided to older people. Te study examines the leading challenges, as well as opportunities, presented by the ageing of societies in Europe, and some of the steps countries may take in response. Te key findings of the report are that smarter investment should focus on preventive healthcare as this could reduce the prevalence of chronic illness, which increases as we get older. The main recommendation made by 46% of medical professionals in the survey is for governments to prioritise making citizens responsible for their own health. Also greater emphasis should be placed on better integration of health and social care: only 38% of respondents feel their country is good at this. In addition, medical training should focus on the future healthcare needs of ageing populations to meet the challenge of chronic disease more efficiently. 27% of respondents see a shortage of primary care workers as one of the top challenges facing their healthcare systems.