It is hard to believe that 12 months have passed since the last World Alzheimer’s Day, but it has certainly proven to be an exciting year for dementia and all those involved with this disease. After years of campaigning or dementia to be given the recognition that it deserves, we welcomed both the publication of the Government’s National Dementia Strategy for England in February 2009, and the news that similar plans are afoot for Northern Ireland and Wales. The English Strategy is a 5-year plan setting out how to improve quality of life for people with dementia, and it provides the opportunity of a generation to transform the lives of people living with dementia.