Council of advisers set up to help UK seize economic opportunities of ageing society

A new council of specialists from across society is to be created to develop attractive products and services that help people of all ages to live better and more independent lives as they grow older. The number of people aged over 65 is set to nearly double to more than 20 million in under 50 years and the UK Longevity Council will advise how best to use innovations in technology, products and services to improve the lives of our ageing population.  It is part of the government’s Ageing Society Grand Challenge and is designed to harness the power of innovation to meet the changing needs of