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Myths about abdominal bloating

Presenting the latest findings on abdominal bloating, experts in dietetics, gastroenterology and marketing discussed the physiology of bloating, whether bread is to blame and the burgeoning wheat and gluten free market.

Presenting the latest findings on abdominal bloating, experts in dietetics, gastroenterology and marketing discussed the physiology of bloating, whether bread is to blame and the burgeoning wheat and gluten free market. Despite only 0.5-1% of the population being likely to benefit from wheat or gluten free products, marketing expert Sam Waterfall, a partner at Healthy Marketing Solutions, presented evidence that a fifth of the public think them important because of a misconceived belief that they are better for them or will help them lose weight.  In fact, said Ayela Spiro from the British Nutrition Foundation, gluten free products can actually

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