New campaign to recruit care workers needs to also address staff retention

The Department of Health and Social Care has launched a national adult social care workforce recruitment campaign this week to raise awareness of and drive recruitment into the sector. The Every Day is Different campaign will to boost the sector’s recruitment marketing and encourage under-40s to take up jobs such as care workers, therapists and activity co-ordinators. Charity leaders have however warned that it is not the silver bullet answer as solely focussing on recruitment, without also addressing staff retention, will severely limit the impact of the campaign. There are approximately 110,000 social care vacancies across England and this figure could rise